About Local Ladder
Local Ladder is a one-person web design and local SEO business for established UK trades. I'm Elliot Blackler. I started it in 2023, I work from a studio in Hackney, East London, and I build every client website myself.
Most trades I speak to are already busy, just with the wrong mix of jobs. I build the website and Google profile around the work they want more of, then keep working on their local search every month, for one price of £199 a month plus VAT.
Local Ladder in Eight Facts
- Founded
- 2023
- Founder
- Elliot Blackler
- Based
- Regent Studios, 8 Andrews Road, Hackney, London E8 4QN
- Company
- Greyflow Ltd, trading as Local Ladder. Company number 14430421. VAT number GB 532 2742 12
- Works with
- Established trades across the UK, usually turning over £10,000 a month or more
- Price
- £199 a month plus VAT, website build included
- Minimum term
- Three months, then monthly rolling
- Sites built
- 13 live websites, each with a case study
- New clients
- Three new trades a month, one per trade, per area
Why I Started Local Ladder
I kept seeing good tradespeople pay agencies for "SEO packages" that did nothing, or pay thousands for a website that never brought in a single enquiry. The work was usually fine. Nobody could find it on Google.
So I set Local Ladder up with nobody in the middle. There's no sales team and no account manager. The person you speak to on the first call is the person who builds your site, writes your pages and replies when you send photos of a finished job on WhatsApp.
That's also why I cap it at three new trades a month and only work with one trade per area. I won't build a site for your direct competitor, and I don't take on more than I can do properly myself.
And it's why I can offer a full refund if you're not happy with your website within 30 days of paying your first invoice. I build every site myself, so I know what it delivers.
Three Steps, Then It's Handled
From first call to a live site in 14 days, built and run for you while you stay on the tools.
Tell Me Which Jobs You Want
One call and a short survey about the work and the areas you want to grow. Within 48 hours you get a homepage direction to look over, and you see it before you pay anything.
I Build It Around Them
Once you've approved the direction, the full site is live within 14 days, with a page for each service you want to grow. It's yours the moment it goes live. By day 30 your Google Business Profile is optimised and 100 UK citations are built.
I Keep Building Your Visibility
New pages, posts, review requests and links every month, and a Google profile kept current. Send me photos of finished jobs on WhatsApp and I turn them into updates. Rankings build over 3 to 6 months and keep compounding after that.
Start With the Jobs You Want
One call to tell me the work and the areas you want more of. One tradesperson per trade, per area. If your patch is free, it's yours.
Websites I've Built Across the UK
13 live sites, from Guildford to Glasgow. Each one has a case study on what the business had before, what I built and why.
- Brilliant Window Cleaners
- D. Cooper Building
- Green Oak Buildings And Construction
- The London Loft Conversion Company
- Mint Exterior Property Services
- ChargeAtHome
- Clarent Precision
- Earth Friendly Cleaning
- Nigel Caves Pest Control
- Supply My Fire
- Speedy Recovery
- DG Express
- The After Builders Cleaning Company
What I Publish
Most of what I know about getting trades found is on this site for free. Use it whether or not you ever work with me.
UK Trade Lead Cost Tracker
What Checkatrade, MyBuilder, Bark and TrustATrader really cost, with every figure sourced and dated. Updated every quarter and free to cite.
Local SEO Page Grader
The free Chrome extension I use at the start of every audit. It runs 19 checks on any page and gives it a score out of 100.
The Blog
31 guides on local SEO, trade directories and websites for UK trades, all written by me.
YouTube
Practical local SEO tutorials for trades, including walkthroughs of real trade websites and the fixes I would make.
Questions About Local Ladder
The questions people ask before they ring me.
Who runs Local Ladder? +
I do. I'm Elliot Blackler and I founded Local Ladder in 2023. I build every website myself, and I'm the one who answers the phone, the emails and the WhatsApp messages.
Where is Local Ladder based? +
My studio is at Unit 36, Regent Studios, 8 Andrews Road, London E8 4QN, in Hackney. I work with trades all over the UK, from Guildford to Glasgow. Almost all of it happens over the phone and WhatsApp, so you don't need to be anywhere near London.
Is Local Ladder an agency? +
Not in the usual sense. There's no sales team, no account manager and no outsourced writers. It's me, which is why I take on at most three new trades a month.
Which trades do you work with? +
Established home service trades across the UK, including window cleaners, cleaners, landscapers and gardeners, electricians, plumbers, builders and roofers. I work with one tradesperson per trade, per area, so I never build a site for your direct competitor.
How much does Local Ladder cost? +
£199 a month plus VAT, with the website build included. The minimum term is three months, then it rolls monthly, and you own the website from day one. Everything it covers is on the pricing page.
Tell Me Which Jobs You Want More Of
One call, twenty minutes, and I ring you. Tell me the work and the areas you want to grow, and I'll tell you straight whether I can get you found for them. I take on 3 new trades a month, one per trade, per area.