Car Recovery Website for Speedy Recovery

Where Speedy Recovery Started

Speedy Recovery has worked west London since 1995, but the old site had an old-school design and didn't rank in the areas the trucks actually cover. It also buried vehicle storage, which is a real earner for them.

What I Built

• 7 service pages, from car, van and motorcycle recovery to police pound release, supercar and classic car transport, and vehicle storage.
• 9 area pages for Harrow, Perivale, Northolt, Greenford, Ealing, Hayes, Southall, Wembley and Park Royal, each written around its own patch.
• A police pound section with guides to Perivale car pound, Charlton car pound and the Met Police release process, all linked to the pound release page.
• A credentials strip straight under the hero (PAS43, O-Licence, IVR-certified drivers, AA approved), with one amber Call 24/7 button across the site and a sticky call bar on mobile.

Why I Built It That Way

Three kinds of people land on a recovery site: a driver stuck at the roadside, an insurer or fleet dispatcher checking credentials, and someone trying to get a car out of a police pound before the fees pile up. All of them trust the paperwork over the look of the site, so the credentials go straight under the hero and the phone number is the only button. I also swapped stock truck images for Speedy Recovery's own flatbed photos once they came through.

"charlton car pound" gets about 1,900 UK searches a month and "perivale car pound" 1,300, both with little competition (DataForSEO, April 2026), and Speedy Recovery already works out of Perivale. That's why the pound release page and three pound guides exist and link to each other.