Window Cleaning Website for Brilliant Window Cleaners

Where Brilliant Window Cleaners Started

The old site ran on a Bluepark shop template, with 29 pages that were mostly a single paragraph each. There was a page for every cleaning method but none for gutters, solar panels or most of the other jobs, and only the homepage earned any real traffic, about 26 visits a month. Patrick wanted more window cleaning, gutter clearing and solar panel cleaning, and he already had 174 Checkatrade reviews at 8.9 out of 10 to back it up.

What I Built

• Nine service pages, led by the three jobs Patrick wants more of (window cleaning, gutter cleaning and solar panel cleaning), then conservatory, fascia and soffit, pressure washing, roof and commercial window cleaning.
• An industrial and specialist cleaning page for the jobs other cleaners turn down: fire retardant foam stripped from underground car parks, stains lifted from cedar cladding and foul disused swimming pools emptied and cleaned.
• A commercial page with the Sports Direct shopfront in Bracknell before and after, a Guildford office block that hadn't been cleaned in 14 years, and more than eight years as a LaddersFree Preferred Supplier.
• Area pages for Woking and Camberley, each carrying Checkatrade reviews from its own postcodes (GU21 and GU22 for Woking, GU15 for Camberley).
• A homepage built around his terms: the price agreed before the job starts, never paid in advance, and a free re-clean if anything is missed within three days.
• 301 redirects for every old Bluepark address, including a noindexed contact page that was still ranking sixth for "window cleaner guildford".

Why I Built It That Way

"gutter cleaning guildford" gets 390 searches a month, more than the 260 for "window cleaner guildford" (Google Ads data, October 2026). The homepage keeps window cleaning, because it's the business name and the Google Business Profile category, but the gutter page is the biggest single search Patrick can win. Solar panel cleaning has no town-level data at all, yet "solar panel cleaning near me" gets 1,000 a month and the Guildford and Camberley results were installers, a page for the wrong town and a blog post. A proper page should beat that.

Patrick mentioned the odd jobs after seeing the homepage preview, and wasn't sure they belonged on a website. Nobody searches for "odd jobs", so I named the page after the nearest real search, "industrial cleaning services" (390 a month in the UK), where no Guildford firm ranked. Each job has its own heading, so it can pick up searches like "car park cleaning", and a facilities manager can see straight away that Patrick will quote the jobs most cleaners won't.