Extensions & Brickwork Website for D. Cooper Building

Where D. Cooper Building Started

The old site was a single Wix page and a privacy policy, and it only turned up for searches on the business name. Dan already had 22 five-star Google reviews and a 10/10 Checkatrade score, but when I checked the York, Leeds and Tadcaster results on 20 October 2026 he wasn't in a single map pack or top 10. Directories like Checkatrade, MyBuilder and the FMB held six to eight of the top ten places in every town. The old copy also said Dan did every job personally, when he runs a team.

What I Built

• Service pages for extensions, brickwork, patios and landscaping, animal enclosures and media walls. The brickwork page leads with "bricklayer", because "bricklayers near me" gets 3,600 searches a month in the UK and "brickwork york" gets 10 (Google Ads data, October 2026).
• Area pages for York, Leeds, Selby and Wetherby, each built from its own local research and carrying real reviews from that area where Dan has them, such as Ross's 8x4 extension in Selby.
• A labour-only page for builders and contractors who need brickwork, blockwork or extension shells put up by a CIS-registered team, kept out of the homeowner services and linked from a line under them.
• A page for The Builder Handover, Dan's digital handover packs, with six pages from a real anonymised pack showing steel bearings and damp trays photographed before they were covered up.
• A free site visit form that takes photos and drawings, with the Google, Checkatrade and MyBuilder scores across the top of the homepage.

Why I Built It That Way

"builders tadcaster" gets 10 searches a month, against 590 for "builders york" and 720 for "builders leeds" (Google Ads data, October 2026). The homepage still names Tadcaster, a few miles from Dan's base, but most of the search value sits on the York and Leeds pages. In both cities the firms that rank do it with pages that name the city, so each area page carries local planning detail and Dan's own jobs. The Leeds page is written for east Leeds, because that's where his LS15 jobs are.

Dan's email on 20 October asked for the business to read as a team with him as the main contact, and for a way to win labour-only work from other builders. So the copy says "we", Dan quotes and leads every job, and the trade work has its own page. The next morning he sent a sample handover pack and asked if it was worth a section. I gave it its own page and a homepage section the same day, worded as a project record and never as an inspection or certificate.