Free SEO Report

Find Out Why Your Competitors Outrank You

Run a free 30-second check on your website and Google profile. Built for UK trades, written in plain English, no sales call required.

Instant report. Nothing to install, nothing to pay.

The Local Ladder mascot pointing at the top spot in a Google map pack

What the Check Covers

Six factors decide who gets found for local trade searches. The report scores you on each.

Google Business Profile

Whether your profile is complete enough to compete. Categories, services, photos and opening hours all feed your map ranking.

Map Pack Visibility

The three map spots take most of the calls for "near me" searches. The check shows where you stand for yours.

Service Pages

Google ranks pages, not businesses. One page per service is how trades win searches like "boiler installation" or "flat roof repair".

Speed and Mobile

Most trade searches happen on a phone. A slow or broken mobile site hands the job to the next result.

Reviews

Review count and rating decide who gets the call from the map pack. The check compares yours against your area.

Business Details

Your name, address and phone number should match everywhere they appear online. Conflicting details erode trust with Google.

How It Works

  1. Enter your details

    Pop in your website address and business details. No account, no card.

  2. The tool runs its checks

    It scans your site and local presence against the factors that decide local rankings.

  3. Read your report

    A plain-English report in about 30 seconds, showing what to fix first and why it matters.

Want a Human to Go Deeper?

The instant check catches what a scanner can measure. For the full picture, I record a personal video audit of your website and Google Business Profile, compared against the competitors actually outranking you in your area. You keep the video and the fix list, whether we ever work together or not.

  • Your map pack position against the three businesses taking the calls
  • The service pages you're missing and the searches they'd win
  • What to fix first, in order of what it's costing you

Free SEO Report FAQs

What tradespeople usually ask before running the check.

What does the free SEO check look at? +

The things that decide local rankings for a trade business: your Google Business Profile, how visible you are in the map results, whether your website has proper service pages, how fast it loads on a phone, your reviews, and whether your business details match across the web. You get a plain-English report, not a wall of jargon.

What is the difference between the instant check and the in-depth audit? +

The instant check is automated and takes about 30 seconds. It catches the measurable problems. The in-depth audit is me personally going through your website and Google profile against the competitors ranking above you, recorded as a video you can keep and act on. The check tells you what is wrong; the audit shows you exactly how to fix it for your patch.

Do I need anything technical to run it? +

No. If you can type your website address, you can run the check. The report is written for tradespeople rather than marketers, so each finding says what it means for your business and what fixing it involves.

How do I fix what the report finds? +

A lot of it you can do yourself, and the blog covers most of it: see the trade-by-trade guides like SEO for roofers and SEO for plumbers. If you would rather it was done for you, that is what the Local Ladder system is: website, local SEO, reviews and lead capture handled on a rolling monthly basis.