One price for the whole thing
The website, the local SEO and the Google Business Profile work, all in one monthly number. No build fee and nothing else to buy.
Three month minimum, then rolling with 30 days notice.
Why the price is on the page
Checkatrade will not tell you what you will actually pay until you are deep in the sign-up flow. TrustATrader publishes nothing at all, and you find out your price on a phone callback.
I keep a public record of what all of them charge in the UK Trade Lead Cost Tracker, with every figure sourced and dated. It would be a bit rich to do that and then hide my own number.
Everything, for £199 a month
There is no tier above this one and no upsell waiting. The list below is the whole service.
- The website Custom designed, no template, and built around the jobs you want more of. A page for each service and each town you cover, with quote forms that work on a phone.
- Google Business Profile Set up, optimised and managed every month. This is the map pack work, and it is where most trade enquiries actually start.
- Reviews Branded QR cards for the van and the invoice, plus review requests sent by hand each month.
- Content and pages New pages and posts every month, written for the searches that win you work. Send photos of finished jobs on WhatsApp and they go onto the site and your Google profile.
- Citations and links 100 UK citations built and cleaned up in your first month, then real placements on UK sites: local press, trade publications and suppliers.
- AI search visibility Schema, llms.txt and content written so ChatGPT and AI Overviews can read and quote you, checked and reported monthly.
- Hosting and care Hosting, SSL, daily backups, uptime monitoring, updates and small changes. £39 of the £199 is this, and it is already in the price.
£199 a month plus VAT, paid by card through Stripe. Three month minimum, then 30 days notice. You own the site, the domain and the content from the day it launches.
Weighing this against building it yourself? I compared Wix, Squarespace and GoDaddy with this service, on price, ownership and what happens when you stop paying, in Local Ladder vs website builders.
If we have already spoken and you are ready to go, start by card through Stripe.
The Price Against a Typical Agency
The same lines an agency quote covers, with what each one usually includes, so the monthly price can be read against a build fee and a retainer.
| What you get | Local Ladder | Typical web agency |
|---|---|---|
| The website | Custom built around the jobs you want more of, no template | Custom or template, depending on the price |
| Who owns it | You, from the day it goes live | Usually you, once the build is paid off |
| Price | £199 a month plus VAT, with the build inside it | A build fee upfront, then hosting and any retainer on top |
| Minimum term | Three months, then monthly with 30 days notice | Often 12 months on a retainer |
| Google Business Profile | Managed every month, with 100 UK citations in month one | Usually a separate service, if offered at all |
| Reviews | Branded QR cards, plus review requests sent by hand each month | Not usually included |
| Content | New pages and posts monthly; job photos sent on WhatsApp go on the site and profile | Charged per page or per hour |
| AI search | Schema, llms.txt and content that ChatGPT and AI Overviews can read and quote | Rarely offered |
| Who you deal with | Me, directly | An account manager |
| Guarantee | More enquiries in your first 90 days than the 90 before, or your money back | Rarely offered |
The agency column describes what is usual, not every agency. The Local Ladder column is the live offer, and the full list is on the pricing page.
Marketing Department
At some point a retainer stops being the right shape and you want someone of your own. I recruit, train and supervise a marketing assistant who works for you and is paid by you.
- Recruitment, from writing the role through to the hire
- Training on your systems, your trade and your patch
- A monthly check-in with them and with you
- Continuous training as they get better
- Reporting, so you can see what they are producing
- Replacement guarantee: if they do not work out, I find and train the next one without charging the placement fee again
The placement fee is a one-off. Your £199 a month carries on underneath exactly as it did before. All prices plus VAT.
What it takes to pay for itself
£199 a month is £2,388 across a year. Against the value of a single job, that maths is usually short work. Drag the slider to your own average.
At £2,000 a job, 2 extra jobs cover a full year. Everything after that is margin.
Based on £199 a month over twelve months, plus VAT. Gross job value, not profit.
Two promises, one for each half
Love your site in 30 days, or I refund your first payment.
You have a month with the finished site. If you do not like it, you get the money back.
More enquiries in your first 90 days than in the 90 days before, or your money back.
I can offer that because I do the work myself, and I only take on trades I already know I can move.
Straight answers on price
Is the £199 plus VAT?
Yes. £199 a month plus VAT at the current rate, so £239 a month including it.
Is there really no build fee?
No build fee. The website is inside the monthly price, which is why there is a three month minimum: it takes me that long to build the site and get the profile work moving, and I would rather carry that cost than ask you for a grand before you have seen a single enquiry.
What is the minimum term?
Three months, then it rolls monthly and you can stop with 30 days notice. The three months exist because the build sits inside the price. After that there is nothing holding you here except the work.
Do I own the website?
You own the site, the domain and the content from the day it goes live. It is not rented back to you and it does not sit on a platform you cannot leave. If you stop paying me, you keep the site and I hand over everything needed to move it.
Why is this so much cheaper than an agency quote?
Because I would rather you started. A £6,000 brochure site plus a retainer is buying the agency overheads: the account manager, the office and the sales team. There are none of those here.
What is the hosting and care part?
Hosting, SSL, daily backups, uptime monitoring, software updates and small changes when you need them. It is £39 of the £199 and it is already included, so there is nothing extra to pay and no second invoice.
What is the Marketing Department tier?
I recruit, train and supervise a marketing assistant who works for you and is paid by you. The fee is 20% of their first-year salary on placement, and your £199 a month carries on as normal. If they do not work out I find and train a replacement without charging the placement fee again.
What is not included?
Ad spend. If you want Google Ads on top, the budget goes straight to Google and I would tell you honestly whether it is worth it for your trade before you spend a penny. Domain registration is roughly £12 a year and you buy that in your own name, because it should be yours.
Tell Me Which Jobs You Want More Of
One call, about fifteen minutes. Tell me the work and the areas you want to grow, and I'll tell you straight whether I can get you found for them. I take on 3 new trades a month, one per trade, per area.